HYBE, one of South Korea’s leading entertainment companies renowned for managing global sensations like BTS and NewJeans, is currently facing criticism from fans regarding its handling of idol care. Although HYBE operates multiple labels such as ADOR and Belift Lab, allowing a steady flow of new artists to debut, some fans express disappointment that the company seems to be neglecting fundamental care and management duties. The criticism comes amid reports that HYBE’s subsidiaries, including ADOR who manage popular girl group NewJeans, have struggled with internal management issues, especially concerning the abrupt removal of key staff like Min Hee-jin without sufficient transition plans.
Many fans view HYBE’s approach as prioritizing frequent comebacks and new artist rollouts over ensuring the well-being and stable environment necessary for idols. A notable controversy involved NewJeans, where negative media coverage and management missteps led to concerns about member treatment and group cohesion. For example, an incident involving member Hanni allegedly being ostracized within affiliated labels sparked discussions about the lack of a nurturing and respectful environment. Fans have called out HYBE for failing to provide the necessary foundational support despite its vast resources and status as a multi-label powerhouse.
This ongoing debate highlights a broader tension in the K-pop industry between rapidly expanding artist rosters and maintaining quality care. With HYBE being highly influential, many hope the company will shift focus towards better supporting its talents behind the scenes. Addressing these concerns could reinforce HYBE’s reputation not just as a music powerhouse but as a label that truly values and nurtures the growth and well-being of its idols.
